The modern age has brought with it a whole range of technology and invention that could help to propel your business to new heights.
Some of the latest developments have been in social media, which is typically used, as the name suggests, for personal interaction with friends and family. Facebook Live, Twitter and even Snapchat are all apps that have taken another step toward being focused on business and advertising, and your SME could benefit greatly.
Looking for small to medium-sized business advice in Bankstown in order to continue taking ground in your sector? Social media interaction might just be the best way to go.
Facebook Live – how can it work for you?
You can set up a time to ‘go live’ so that anybody who follows you will be able to watch from their news feeds.
Facebook Live is a live streaming application that can be utilised on any mobile device with access to the original Facebook app. Essentially, as a business owner, you can set up a time to ‘go live’ so that anybody who follows you, be they clients or prospects, will be able to watch from their news feeds.
It’s a simple way to offer an insight into how your SME operates behind the scenes, or to update people on new developments within the business.
So, who’s using it right now? Over in America, the National Basketball Association (NBA) uses it at any opportunity for press conferences or just to do a quick news wrap, while celebrities such as Arnold Schwarzenegger are growing their media-facing reputation with it.
Smart Company reports that Facebook Live is also being used to stream live sales in a store, workout sessions at the gym and even in a marketing house as a Q&A platform. For these three businesses, the live stream lasts about 20 minutes and attracts around 24,000 viewers.
Is your business ready for live streaming?
Having enormous exposure to the market through apps such as Facebook Live could really help your business to grow in reputation. As a pharmacy in Strathfield, it might be as simple as showing your employees having a bit of fun during their lunch break to show a more connected side to your business.
What do your clients want to see about your business?A separate Smart Company release from July 6 states how important it is becoming to look at data about your business and exposure, and work with that to make improvements. If you’re getting 10 people interacting with a live stream, there’s probably a better way to go about marketing your SME. Aim for 24,000, and see what creative ways you can come up with to use social media and expand your horizons.
Talk to the team at DBS Accountants today for even more business advice that could put you ahead of the competition.