Have you ever really laughed at a piece of marketing that your medical centre business has produced? If the answer is yes, congratulations! You’ve probably put together an engaging advertisement, and you would have reaped the rewards. If the answer is no, and it’s likely to be, then it might be time for a change in strategy.
Attracting people to choose your medical centre over a competitor’s is the key to successful marketing. If you do it right, people will be flying through the doors. If you do it wrong, people might not take you seriously. Humour doesn’t have to degrade your business, however. When used appropriately, it’s eye-catching and memorable – the mark of a great advertisement. The DBS Accountants team can provide business advice that could completely change the way you market your medical centre.
Could humour help your medical centre’s marketing strategy?Can humour be effective in marketing?
According to a Smart Company article from September 8, 2016, the answer to that question is yes. A cafe in England received a negative review about the state of its porridge from one unhappy customer. The employees decided to not let that get them down, and turned the negative review on its head.
On their chalkboard outside the cafe, they wrote the following:
“Come in and try the worst porridge that one woman on TripAdvisor had in her life.”
A stand-up comedian saw the advertisement, posted it on Twitter, and now the cafe has had a surge of customers. Their latest chalkboard reads:
“Stop ordering porridge.”
Humour caught the eye of people, and they were attracted to the establishment based on its ability to laugh at itself. It was memorable enough for one person to post online, and that was enough to spread the word.
Would it work for your medical centre?
It’s important that you make yourself seem different to competitors.
While negative reviews and TripAdvisor ratings don’t play a part in the medical centre industry, it’s important that you make yourself seem different to competitors.
According to IBISWorld, there are more than 41,000 general practitioner medical centres in Australia, with a share of $12 billion in annual revenue. Standing out in a crowd that big could be a challenge, especially if you all use the same marketing strategies.
Business advice from DBS Accountants can help you to come up with a unique way to market your medical centre, with humour or not. The important thing is that your business stands out.
Get in touch today, and get your creative juices flowing.